BAD IDEA ALERT: Crisis Communications? Nah, we’ll just figure it out on the fly

Q&A with Zach Olsen of Infinite Global

Let’s face it: PR, and it’s fancier sibling, crisis communications, is the red-headed stepchild of the data breach family. Everyone accepts that you need a seasoned breach coach to help navigate the maze of state-specific disclosure laws and avoid third-party litigation, and we can all agree that a sophisticated forensics shop is key to stopping the bleeding and assessing the damage. But then what? It seems like more often than not, a breach victim’s response to an attack is limited to a very delayed and often-canned press release that leaves customers and employees with more questions than answers. I talked to Zach Olsen, President of Infinite Global and head of the firm’s Crisis Response & Reputation Management Group about where he sees an opportunity for reducing the costs and reputational harm of a breach.

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