Let’s face it: PR, and it’s fancier sibling, crisis communications, is the red-headed stepchild of the data breach family. Everyone accepts that you need a seasoned breach coach to help navigate the maze of state-specific disclosure laws and avoid third-party litigation, and we can all agree that a sophisticated forensics shop is key to stopping the bleeding and assessing the damage. But then what? It seems like more often than not, a breach victim’s response to an attack is limited to a very delayed and often-canned press release that leaves customers and employees with more questions than answers. I talked to Zach Olsen, President of Infinite Global and head of the firm’s Crisis Response & Reputation Management Group about where he sees an opportunity for reducing the costs and reputational harm of a breach.
A Q&A with Melanie Thomas of INFORM
It’s just one of many pressing concerns during a cyber security event, but public relations and crisis communications are absolutely essential for sustaining customer loyalty and brand reputation long after the headlines fade. I spoke with Melanie Thomas of INFORM about how these services work and what companies can do right now to prepare for an emergency situation.